News

Seasonal Robbery Peaks

To coincide with the back to school period, our Communications team have activated a number of paid channels to support operational activity and seasonal robbery peaks. We are currently live on Snapchat, Instagram, YouTube and OOH (out of home) media until the 28^th January with the campaign messaging targeting 11-17 year olds in robbery hotspots across London.

In addition to targeting young people, they have activated  paid Facebook ads targeting parents (we are targeting school catchment areas) with advice on street robbery and the importance of prompt reporting. Could we please ask that you assist in enforcing this message by sharing the attached poster with parents via Parentmail or similar information sharing platform.